Movico Technologies, India's leading video software startup, announced its partnership with Moving Picture Company (India) Ltd. wherein for the first time in India an entire library of rare archival footage will be digitized and jointly promoted and sold globally, through Movico's new video aggregation website.
 
Moving Picture's exclusive and priceless video footage, exceeding 12,000, hours includes travel destinations, exotic locations, major political events, profiles of Bollywood stars, celebrities, music performances and unique stock footage from all over India, Afghanistan and Bhutan. It also includes fiction programmes and original animation footage. Movico will undertake the digitization, classification and repurposing of footage that will allow Moving Picture Company to easily access the video library for its own production use as well as to make select footage available worldwide for sale, to other content producers.
 
Speaking on the partnership, Ramesh Sharma, Chairman and Managing Director of Moving Picture Company (India) Ltd., said, "We have always believed our library has great value waiting to be unlocked, and this partnership with Movico will allow us to tap both the Indian and the global market."

According to V.N. Saroja, Director and co-founder, Movico Technologies, "Indian content is in great demand world over and this partnership with MPC will make available rare Indian stock footage globally. This market is  growing exponentially and according to BBC Worldwide, is currently estimated at US$300mn and poised to grow to $1bn by 2010."
 
Movico has tied up with several international stock footage websites for cross-promotions; with international producers for stock footage consumption and with content distribution platforms for global delivery.

Movico is investing more than $1mn to create a sophisticated, tightly integrated, multi-purpose video production, storage and broadcast management system capable of handling enterprise class loads and  intends to raise over US$5mn this year to strengthen its portfolio of product, service and aggregation targeted at the video content market, which in India itself, is estimated to grow to a significant US$30bn by 2012, according to the FICCI & PWC Report 2008.